Like taggers, rich folks like to see their names plastered on walls. It's just that they can afford to pay for the privilege, reports the New York Times. That's an interesting way to think about it - philanthropic naming rights as a formalized twist on invited graffiti, compensating the wall owner rather than the artist.
Writer Charles Isherwood wonders "what became of those wealthy philanthropists who used to support arts organizations and other not-for-profit and charitable institutions without requiring that their names be slapped somewhere — anywhere, it sometimes seems — on a building"? Answer: They have mostly succumbed to the narcissistic pleasures of uptown tagging.